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The Bookapitch Blog

How to Market Your Sports Facilities

Posted on January 20, 2021 in Bookapitch Blog

Now more than ever, sports facilities are having to find new ways to reach and connect with customers. If you’re a venue with sports facilities for hire, it’s definitely worth thinking about new ways to market your sports facilities. By implementing these tips, you’ll likely see your revenue increase and get more usage out of your sports facilities!

Make yourself available for online bookings

This is one of the best ways to make your sports facilities more well known in your community. Rather than requiring your facilities to be booked through phone calls or emails, this creates a virtual “shop window” that gives your venue the ability to make money and become more accessible to the public 24/7.

Utilise social media

One of the best marketing strategies is free – social media! By using social media platforms such as Instagram and Facebook, you’ll be able to reach more people and get discovered more easily.

Use referrals and promo codes

Everybody loves a discount. Incentivise your customers with referrals – offering them a discount code to share with their network, opening your venue up to more potential customers. You can also utilise holidays and special events to offer discounts and promotions.

Create a great website

If you want more customers to use your venue, they have to find you first! Platforms such as Wix and Squarespace provide easy to use, affordable options to create a website – no coding or technical skills required.

Reach out to your community

Community organisations and local government are always encouraging people to exercise for physical and mental wellness. Get in touch with them and consider planning community events or matches at your facilities. Not only will your venue become more visible, you’ll engage your local community too!

By marketing your venues, you’re making it easier for people to get exercising — creating a healthier, happier community. We created our sports facility management software to make it easier for venues like you to get people out and exercising on your facilities. If you’re interested in starting a free trial, you can book a demo here!